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Product Packaging Challenges – Packaging helps to protect the goods when they are moved from one place to another inside a warehouse, before they are dispatched to distributors or customers. While the packaging was not previously a major issue, things changed drastically in the 21st century. Customers now love to be associated with a brand and need to  understand the company before completely relying on them for their products. 

Because of this, there has been an evolution in product packaging, as brands view it as a means to communicate with their customers. In addition to this, businesses and manufacturers, must package an item to protect it from external damage, and to making it easy to pick and transport. 

Warehouse management can sound quite simple: all that needs to be done is to pack the products, stack them along with various other materials and dispatch them when there is a requirement. All these tasks can be done with the help of mechanical and physical labor. A member can just pick up the parts or the products required, and keep them ready for dispatch, can’t they? Well, it’s not all that simple. 

Talk to a warehouse manager, and he would say that managing a Cold storage warehouse is everything but straightforward. Warehouse management is filled with complications, and one mistake can waste the time of the labour force that ends up sorting or picking the wrong product. All the hard work done by the team is in vain.

Product Packaging Challenges 

So, what can be done to achieve the efficiency of the operations at the warehouse level? Let’s understand the various aspects of packaging: 

Start with the packaging, then the pallets

While the storage of products is of utmost importance, their movement and the ease of access helps improve efficiency. Various brands consider the storage options in the warehouse when the product packaging is being designed. Such an approach makes it easier to stack their products safely on the pallets. 

Not only that, by using the right packaging for your products, you are optimize the space in the warehouse. This not only enables safe storage, but also reduces the cost of handling. 

Pack to minimize damage

Product packages are always subjected to various situations. They are picked up from the factories where they are manufactured, stacked together and stored. At times they free fall from the forklifts, or they can even fall over from the conveyer belt or pallet. 

As such situations are bound to occur on a day-to-day basis, brands try to focus on designing a package that protects the product from damage. The packaging should also be light in weight as it makes it easy to stack and store, and can even reduce the shipping costs. 

Damage cannot only occur when the products are sorted, picked or packed. The packaging used for your product should be able to withstand damage caused by environmental factors too. 

Consider different types of packaging

Finished products often have two layers of packaging. Internal packaging (that is how you see the product on the shelf), and the external packaging which helps with its distribution. The internal packaging is done keeping customer appeal in mind and has all the needed information and attractive images printed on it. 

The external packaging protects the product and the internal packaging, and has the information which is used by the personnel in the warehouse. The external packaging also allows for easy stacking. 

So, what makes efficient packaging? Let’s look at this from a warehouse manager’s point of view.

As per a warehouse manager, the product packs should be lightweight and help protect the goods inside. This applies to both internal and external packaging. The main aim of a brand is to design a lightweight product pack, as it makes it easy to store and ship. For this reason, most organizations make use of very lightweight materials to pack their products for the warehouses. 

Some of the materials used for packing products are plastic, paperboard and aluminum. While plastic and paperboard are lightweight, they also protect the product itself well. Paperboard is also easy to recycle and hence, is preferred by many. 

Aluminum on the other hand is used for many food products. The material is not only strong but is light in weight and recyclable as well. Warehouses make use of strong corrugated boxes for external storing and they are easy to print the needed information like barcodes or tags on them. 

Final Thoughts

Are you still wondering how to efficiently pack the products for a warehouse and the consumers? As mentioned, make sure to choose the packaging which is made using the right materials, and keep in mind the operational procedures followed at the warehouse. 

The right packaging helps warehouses manage the products with ease, reduces damages, and is appealing to customers.